Marketing at the Confluence between Entertainment and Analytics

Advertising Communication.- Branding and Brand Management.- Business-to-Business Marketing.- Cause- and Health-related Marketing and Consumer Well-being.- Children, Family and/or Senior Marketing.- Consumer Decision Making.- Cross-Cultural, Multicultural and/or International Marketing.- Digital and/or Internet Communication.- Ethics, Social Responsibility, Environmental and/or Sustainable Marketing.- Fashion and/or Luxury Marketing.- Marketing in Emerging Markets.- Marketing Research: Methods, Measures, Analytics and/or Big Data Research.- Marketing Strategy.- New Product (Service) Innovations, Creativity, Pricing and/or Customer Value.- Personal Selling and Sales Management.- Relationship/Services/Customer Relationship Marketing.- Retailing.- Social Media Marketing.- Sponsorship-linked Communication and/or Product Placement.- Supply Chain Management, Channel and/or Distribution Marketing.- Tourism, Hospitality and/or Environmental Marketing.- Wine and/or Food Marketing.

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• Estratégia de negócios
• Serviços de assistência a clientes
• Vendas e marketing

Academy of Marketing Science;World Marketing Congress;International Marketing;Marketing Analytics;Marketing Management;Ethics in Marketing;Digital Marketing;Consumer Behavior