Analytics in Smart Tourism Design
-15%
portes grátis
Analytics in Smart Tourism Design
Concepts and Methods
Xiang, Zheng; Fesenmaier, Daniel R.
Springer International Publishing AG
06/2018
307
Mole
Inglês
9783319830247
3319830244
15 a 20 dias
498
This book presents cutting edge research on the development of analytics in travel and tourism. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data.
Introduction.- Part I: Travel Demand Analytics.- Part II: Analytics in Every Day Life and Travel.- Part III: Tourism Geoanalytics.- Part IV: Web and Social Media Analytics: Concepts and Methods.- Part V: Case Studies in Web and Social Media Analytics.- Closing Remarks.
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big data;destination management;web analytics for tourism;social media analytics in tourism;social media analytics in hospitality;online travel reviews;tourism intelligence;GIS monitoring
This book presents cutting edge research on the development of analytics in travel and tourism. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data.
Introduction.- Part I: Travel Demand Analytics.- Part II: Analytics in Every Day Life and Travel.- Part III: Tourism Geoanalytics.- Part IV: Web and Social Media Analytics: Concepts and Methods.- Part V: Case Studies in Web and Social Media Analytics.- Closing Remarks.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
