Brand Platform in the Professional Sport Industry
-15%
portes grátis
Brand Platform in the Professional Sport Industry
Sustaining Growth through Innovation
Mason, Daniel S.; Zheng, Jingxuan
Birkhauser Verlag AG
06/2018
104
Dura
Inglês
9783319903521
15 a 20 dias
1575
Descrição não disponível.
1. Sport, Information, and the Attention Economy.- 2. The Evolution of Professional Sports as a Multi-sided Market.- 3. Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry.- 4. Creating a Combined Multi-sided Market and Brand Platform Ecosystem.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
sport marketing;sport management;digital media;attention economy;sports fans;sports branding;uncertain outcome;platform theory
1. Sport, Information, and the Attention Economy.- 2. The Evolution of Professional Sports as a Multi-sided Market.- 3. Building a Brand Platform Ecosystem for the Future Development of the Professional Sports Industry.- 4. Creating a Combined Multi-sided Market and Brand Platform Ecosystem.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
