Out-thinking Organizational Communications
-15%
portes grátis
Out-thinking Organizational Communications
The Impact of Digital Transformation
Rost-Hein, Manuela; Klewes, Joachim; Popp, Dirk
Springer International Publishing AG
06/2018
199
Mole
Inglês
9783319824444
15 a 20 dias
454
Descrição não disponível.
Digital Transformation and the Challenges for Organisational Communications - An Introduction.- Digital Transformation and Communications. How Key Trends Will Transform the Way Companies Communicate.- Why We Might Wish to Be Governed by Algorithms. Insights into a Technophile Digital Mindset.- Policy and Politics in the Era of the Industrial Internet. How the Digital Transformation Will Change the Political Arena.- The Changing Role of the Chief Marketing Officer. Unlocking the Power of Data Driven Communications.- The Role of Corporate Communication in the Digital Age. An Era of Change for the Communication Profession.- It's About Trust: The IT Department's Role in a Digital Organisation. Why Techies may be the New Communications Team.- Digital Transformation of Energy Companies. The Role of Disruptive Communication.- New Challenges of the Digital Transformation. The Comeback of the Vision-Mission System.- Mention Communication - Think Organisation. Agile Communication in the DigitalEra.- From Customer Service to Customer Experience. The Drivers, Risks, and Opportunities of Digital Transformation.- Car Sales in the Throes of Change. Aims for Total Customer Experience in the Digital Era.- The Global Web in Regional Politics. The Regulatory and Political Debate on Digitalisation and the Internet of Things.- Managing the Digital Transformation. Ten Guidelines for Communications Professionals.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Internet of things;Corporate communication;Digital transformation;Social media;Change management;Business journalism;B2B relations;Change communication;B2B marketing;Communication tools
Digital Transformation and the Challenges for Organisational Communications - An Introduction.- Digital Transformation and Communications. How Key Trends Will Transform the Way Companies Communicate.- Why We Might Wish to Be Governed by Algorithms. Insights into a Technophile Digital Mindset.- Policy and Politics in the Era of the Industrial Internet. How the Digital Transformation Will Change the Political Arena.- The Changing Role of the Chief Marketing Officer. Unlocking the Power of Data Driven Communications.- The Role of Corporate Communication in the Digital Age. An Era of Change for the Communication Profession.- It's About Trust: The IT Department's Role in a Digital Organisation. Why Techies may be the New Communications Team.- Digital Transformation of Energy Companies. The Role of Disruptive Communication.- New Challenges of the Digital Transformation. The Comeback of the Vision-Mission System.- Mention Communication - Think Organisation. Agile Communication in the DigitalEra.- From Customer Service to Customer Experience. The Drivers, Risks, and Opportunities of Digital Transformation.- Car Sales in the Throes of Change. Aims for Total Customer Experience in the Digital Era.- The Global Web in Regional Politics. The Regulatory and Political Debate on Digitalisation and the Internet of Things.- Managing the Digital Transformation. Ten Guidelines for Communications Professionals.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
