Sport, Sponsorship and Public Health

1. Introduction, 2. Public Health and Sport, 3. An Introduction to Advertising and Marketing in Sport, 4. The Tobacco Industry and the Development of Sport Sponsorship, 5. Mega-Events and Sponsorship, 6. The Commodification of Modern Sport, 7. The Commercialisation and Globalisation of Football in England, 8. Sport and Brand Engagement, 9. The Regulation of Sport, 10. Conclusions and Discussion

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• Indústrias do desporto e lazer
• Ciências do desporto, educação física
• Gestão desportiva e instalações
• Vendas e gestão do marketing
• Publicidade
• Saude pública e medicina preventiva

Sport;Sponsorship;Public Health;Advertising;Marketing;Tobacco Industry;Mega-Events;Commodification;Modern Sport;Sport Sponsorship;Commercialisation;Globalisation;Football;England;Brand Engagement;Regulation;sport studies;alcohol;junk food;junk food and drink;gambling;fans;stakeholders;corporate;digital technologies;corporate sponsors;English Premier League;health