Strategic Communication for Sustainable Organizations
Strategic Communication for Sustainable Organizations
Theory and Practice
Allen, Myria
Springer International Publishing AG
10/2016
308
Mole
Inglês
9783319367132
15 a 20 dias
4978
Descrição não disponível.
Sustainability and Communication.- Changing Paradigms, Shifting Societal Discourses and Organizational Responses.- Legitimacy, Stakeholders and Strategic Communication Efforts.- Understanding Pro-environmental Behavior: Models and Messages.- Transformational Organizational Change, Reinforcing Structures and Formal Communication.- Using Communication to Create Environments That Empower Employees.- Facilitating Group Collaboration and Enhancing Supply Chain Conversations.- Our Shared Journey Towards Sustainability.
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CSR;Corporate social responsibility;Governmental organization;NGO;Sustainability;corporate communication;sustainability report
Sustainability and Communication.- Changing Paradigms, Shifting Societal Discourses and Organizational Responses.- Legitimacy, Stakeholders and Strategic Communication Efforts.- Understanding Pro-environmental Behavior: Models and Messages.- Transformational Organizational Change, Reinforcing Structures and Formal Communication.- Using Communication to Create Environments That Empower Employees.- Facilitating Group Collaboration and Enhancing Supply Chain Conversations.- Our Shared Journey Towards Sustainability.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.